Whether you are taking your very first step toward a career onboard, or building the skills to become the stewardess captains ask for by name — this training was built for you. One to one. Personal. Real.
From first season to career stewardess. One journey. One trainer. Completely personal.
“The art of becoming an exceptional stewardess lies not only in mastering a wide variety of skills, but a depth of perception and sensitivity to subtle cues and nuances — an empathetic approach to interpreting and addressing the needs of others.”
Amy Moorcroft
Founder · AiMZ
Whatever experience you bring with you has value, and learning how to apply it in a new environment is part of what this training is all about.
With the right guidance, your existing strengths can be refined, developed and adapted to meet the unique standards of life on board.
Your previous career isn’t left behind—it becomes part of what makes you an exceptional stewardess.
Whether you’re taking your first step into yachting or seeking a fresh direction, AiMZ is here to help you make that transition with confidence.
Simple. Personal. Entirely one to one.
The yachting industry doesn’t need more certificates.
It needs confident crew who know how to think, adapt and deliver exceptional service — in any situation, on any vessel, with any guest.
That’s the philosophy behind AiMZ. Not a checklist. Not a curriculum to be completed and forgotten. A real, lasting shift in how you approach your work.
Awareness. Quiet confidence. Grace under pressure.
These are the things that cannot be rushed — only built.
Three courses. One clear progression. Each one delivered personally, one to one.
Industry orientation & the unwritten rules of yacht lifeSafety, conduct & assisting on deckInterior operations & the art of serviceTwo on-location experiencesYour CV, your first dock walk, your first seasonThere is more to this course than fits on a page. The rest is better discovered in person.
Advanced Interior OperationsProvisioning & APA awarenessReading the room & anticipationService recovery & difficult situationsWine & food pairingFloristry, beach setups & eventsOwner trips vs charter tripsLong charter energy & quiet excellenceFull provisioning ownership & APA managementBudget management & supplier relationshipsLeading & mentoring interior crewDepartment management & rotasPrincipal relationships & owner dynamicsMYBA standards & charter managementThere comes a point when knowing what to do is no longer enough. This is the course for when you’re ready to lead.
Everything in First Step to First SeasonEverything in Perfecting the ArtBridging introductionCapstone scenario exercisesFinal reflection & debriefFor students who want to commit to the complete pathway from the very beginning — moving from complete beginner to polished, senior stewardess in one continuous, personalised programme.
Awareness. Grace under pressure. The instincts that can’t be rushed — only built, one season at a time.
Throughout a career spanning hospitality management, the film industry and the superyacht world, Amy has held one belief constant: exceptional service is about far more than technical skill.
From managing hospitality operations, to leading make-up departments in the film industry, and later serving as Chief Stewardess on board private superyachts, every role has reinforced that belief. Amy has worked in environments where discretion, professionalism, attention to detail and genuine care for others were not simply valued — they were expected. Those experiences shaped not only the way she worked, but the philosophy that underpins AiMZ today.
Developing others has also been a constant throughout her career. Whether training hospitality staff, leading creative teams in the film industry, or mentoring junior interior crew on board superyachts, Amy has always believed that sharing knowledge is one of the greatest responsibilities of experience. Watching others grow in confidence and capability has been one of the most rewarding aspects of every role she has held.
After more than a decade in the superyacht industry, Amy created AiMZ to bring together everything she has learned about professional hospitality, interior service and guest care.
Her aim is not simply to teach students what to do, but to help them understand why it matters — to develop not only the practical skills required of an exceptional stewardess, but also the judgement, awareness and quiet confidence that distinguish outstanding crew.
Whether taking their first step into yachting or building on existing experience, every student receives thoughtful, personalised training designed to develop the confidence, competence and professionalism expected of exceptional yacht crew.
This course, your guidance, and the wisdom you’ve shared with me have meant far more than I can properly put into words. You didn’t just teach me the art of the stewardess — you helped me believe in myself again at a time when I really needed it.
Your encouragement, patience, honesty, amazing work ethic, and the way you genuinely care about your students have made such a difference in my journey. Every lesson, every piece of advice, and the dock walk gave me confidence I didn’t have before.
Andie
First Step to First Season · Stewardess
I can’t recommend Amy highly enough. Her Chief Stewardess training was exceptional—professional, practical, and tailored to the highest standards of luxury service. Amy is incredibly knowledgeable, approachable, and genuinely invested in her students’ success. She created a supportive learning environment and was always happy to answer every question.
What truly sets her apart is her continued support after the course, always available with advice and encouragement. The one-to-one training meant we could build on the skills and experience I already had, making every session personal, relevant, and focused on what I needed. I left feeling more confident, inspired, and better prepared for the next stage of my career.
Lily
Chief Stewardess
I’ve known Amy professionally for over 16 years and worked with her for 10 while she was my Chief Stewardess. Throughout that time, I watched her build strong interior teams, develop talented stewardesses and maintain consistently high standards. Several of the stewardesses she mentored have gone on to become successful Chief Stewardesses themselves.
More recently, I’ve invited Amy onboard through AiMZ Onboard to mentor and support newer and advancing members of my interior team. I wouldn’t hesitate to recommend her.
Captain Craig Robinson
Captain · AiMZ Onboard
A few questions we’re often asked before training begins.
No.
Students join AiMZ from a wide range of backgrounds. Whether you’re completely new to hospitality or bringing years of transferable experience, the training is designed to meet you where you are and develop the skills required for life on board.
Absolutely.
Many of the qualities that make someone successful in yachting are developed long before stepping onto a yacht. Our role is to help you recognise those strengths, refine them, and apply them confidently within a professional yacht environment.
Yes.
Every course is delivered personally by Amy. There are no classrooms or group sessions, allowing the training to be tailored to your experience, learning style and individual goals.
Training is available either in person on Egypt’s Red Sea coast or remotely from anywhere in the world.
Students attending in person also benefit from two on-location experiences included within Volume One: a luxury hotel experience and a Red Sea marina walk.
Yes, subject to availability.
For students travelling to train in person, comfortable accommodation can often be arranged at an additional cost. If this isn’t available for your chosen dates, we’re always happy to recommend nearby hotels and apartments to suit a range of budgets and preferences, helping to make planning your stay as straightforward as possible.
Yes.
Students receive an AiMZ Certificate of Completion upon successfully completing the relevant training programme.
No training provider can guarantee employment.
What AiMZ does provide is practical knowledge, professional standards and personalised guidance designed to help you enter the industry with confidence, professionalism and a realistic understanding of life on board.
Yes.
Guidance and practical advice can be provided to help students present themselves professionally when applying for positions within the yachting industry.
No.
Each volume has been designed to stand on its own while also forming part of a progressive learning pathway. Whether you complete one volume or continue through all three will depend on your experience, your career goals and the level of responsibility you wish to achieve.
If you’re unsure where to begin, simply get in touch.
We’ll discuss your previous experience, your goals and where you are in your journey, and recommend the training best suited to your individual needs.
Of course.
Choosing the right training is an important decision, and we’d much rather answer your questions before you book than have you feeling unsure. Whether you’d like to discuss the courses, your previous experience, changing careers or simply whether yachting is the right fit for you, you’re always welcome to get in touch.
All enquiries are handled personally by Amy. Tell her where you are in your journey and which course feels right — she will take it from there.
Fees vary according to the programme selected and whether training is delivered remotely or in person.